Search engine optimization (SEO) is the process of optimizing a website to increase its visibility in search engine results. SEO involves techniques such as keyword research, content optimization, link building, and more, to make a website more attractive to search engine algorithms and thus increase its organic search engine rankings. SEO is an ongoing process that requires ongoing optimization to keep up with changes in search engine algorithms and user behavior.

Link building, also known as backlinking, is the process of acquiring hyperlinks from other websites to your own. This can be done by creating content that is engaging and informative, and by reaching out to other websites to ask for links. Link building is an important part of SEO, as it helps to increase the authority and visibility of your website. Link building can help to increase referral traffic, brand awareness, and overall visibility in search engine results pages.

Keyword optimization is the process of researching and selecting keywords that are relevant to your website and/or business that people are likely to search for. Keywords are then used in content on the website, such as page titles, meta descriptions, and page content, to help increase the visibility of the website in search engine results. Optimizing keywords can help to increase organic search engine traffic, as well as improving the user experience of the website.

Content creation for a website involves creating and curating content for a website in order to provide users with relevant and valuable information. Content can include blog posts, videos, infographics, and more. Content creation is a key part of SEO, as it helps to increase website visibility in search engine results. Content must be optimized for search engine algorithms, as well as providing value to the user. Content creation can also help to build relationships with customers and create a loyal fanbase.

ADA compliance for a website refers to ensuring the website is accessible and usable for people with disabilities. ADA compliance includes making sure the website is accessible on all devices, implementing alternative text for images, providing transcripts for audio/video content, and more. Ensuring a website is ADA compliant is important for businesses to be able to reach as many potential customers as possible.